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About Sportfolio

Sportfolio Europe LP has a proven track record in the design, manufacture and fulfilment of official licensed apparel and merchandise at high profile global events. Expertise in online fulfilment systems along with an experienced and dynamic corporate sales team create an exciting and effective organisation that is proud to include some of the world’s leading businesses within it's portfolio of clients.

Having concluded a very successful association with Rugby World Cup 2015, Sportfolio are now the master licensor for the British and Irish Lions 2017 tour to New Zealand.

With a true understanding of brand value, Sportfolio can provide a comprehensive and bespoke service tailored specifically to meet your needs and expectations.


The provision of exceptional quality, bespoke clothing and apparel for corporate customers, major events and activations. Sportfolio will create a unique, fit for purpose range designed and manufactured to your specification. We can supply anything from caps and beanies to jackets and polo shirts. With no minimum order restriction, we can cater for orders from 10 – 100,000 plus units.


Key-rings, Pens, USB’s, Foam Hands or Teddy Bears. Whatever the requirement, whatever the event, Sportfolio can provide an exciting and cost effective solution to your merchandising needs. 


Whether we are following detailed brand guidelines, or being given the freedom to inspire and develop new ideas. Our creative team have a wealth of experience in breathing life into any project. Specialist skills include, graphics for physical and online marketing. Retail focused POS. Event focused merchandise. Range construction and development.


An unrivalled network of tried and tested suppliers both in the UK and abroad. Our knowledge, relationships, and significant experience in this field enable us to place your order with the most efficient and suitably matched production facility. Sportfolio will ensure that your needs and expectations are not only met but exceeded in the most efficient and cost effective way possible.


Our team have significant experience in managing the approvals of key partners to major sporting events across the globe. At Sportfolio we understand the importance of brand, and can manage your portfolio to ensure that you are always working within the specified guidelines and achieving fast, efficient approvals on all marketing and event focused collateral. We will remove the hassle and stress from the approvals process so that you can focus on maximising the opportunity your investment has provided.


Sportfolio can offer flexible and efficient logistical support including storage, distribution and pick n pack solutions. Absolute knowledge and understanding of importing and exporting goods from around the world ensures that Sportfolio can seamlessly manage deliveries to over 200 global territories.


Official online retailing for major events and organisations. Sportfolio can provide an inclusive service from site design and construction to ongoing management and maintenance. We currently own the licenses to an exciting portfolio of official online stores including, the British & Irish Lions, The ICC and Six Nations Championships.

Corporate intranets and bespoke company portals are also available for sponsorship promotion and employee engagement.


Sportfolio has experience of working with the largest sports licensing agency in the UK, Australia and New Zealand, on some of the world’s most prestigious events including Rugby World Cup 2015.

Our skill set allows us to strategically develop and manage the protection of commercial rights, negotiate and draft contracts and sell licenses and acquire licensees across all categories, retail channels and required territories. Other services include ongoing account management of licensees, royalty plans and full financial planning and support.